Meet our team
Principle Based Leadership (PBL), a Bungoma-based NGO, empowers men through training and development. Our hands-on board oversees nationwide programs and holistic services, recently expanding into Uganda via Calvary Chapel partnerships. Here is the team that helps turn vision into action:
Art Hobba
Founder, and Chairman of PBL NGO
As Men’s Development Pioneer, Art merges 50 years of cross-sector leadership—from founding Transcende (2001), a corporate culture consultancy for Fortune 500 firms, to 14 years as a church planter—to architect holistic male empowerment frameworks.
Since 2013, he’s spearheaded PBL’s Kenya-focused initiatives, applying ministry, corporate, and NGO expertise to foster leadership, accountability, and generational impact.
A father of five and grandfather, his legacy blends family stewardship with global mentorship.
Deogracious Juma "DG"
Director and Treasurer
Organizational Leadership Expert, Deogracious “DG” combines 20 years as Senior Procurement Manager for Kenya’s largest grocery chain with CPA-certified financial acumen to drive institutional transformation.
A certified systems architect, he engineered PBL’s 2024 transition from association to NGO, embedding fiscal rigor, procurement efficiency, and scalable governance frameworks into its DNA.
Rev. Wycliffe Mudavadi
President and Executive Director
As Men’s Leadership Expert, Wycliffe leverages 15 years as a Kenyan government architect and private designer to engineer organizational transformation.
A strategic architect of leadership systems, he catalyzed PBL’s 2024 evolution from association to NGO, blending structural precision with visionary governance.
Married to Juliet—who mentors leaders’ wives—they model holistic leadership, raising eight children in a home grounded in discipline and mentorship.
Rev. Alex Achuti
Director of Communications, and Co-Founder
As the Male Empowerment Strategist, Rev. Alex, a pastor, entrepreneur, and certified counselor specializes in rebuilding lives—particularly ex-convicts—through mentorship, business coaching, and trauma-informed leadership.
A pioneer of grassroots transformation, he co-launched PBL’s first 100 Warrior Conferences across rural West Kenya/East Uganda, equipping pastors and leaders with actionable strategies for accountability and growth.
Residing in Bungoma with wife Joy and family, his legacy intertwines dynamic teaching, community trust-building, and intergenerational impact.
Rev. Jacob Sudi
Director - Western Region
Grassroots Leadership Architect, Rev. Jacob Sudi (Western Regional Director) specializes in identifying and cultivating male coordinators, strategically building PBL’s leadership pipelines across Mount Elgon.
He oversees three 10-man Cluster Groups, implementing systems-driven mentorship and accountability frameworks.
With wife Grace, he models community-driven impact through their growing local church, blending pastoral stewardship with grassroots organizational development.
Our Advisory Board
Anthony Barton
Men’s Advocate & Strategic Connector
Strategic Connector & Philanthropic Entrepreneur, Anthony Barton (PBL Advisory Board) champions male empowerment through entrepreneurial ventures—founding/selling The A Specialists (2018) and launching Safe Kitchens—while uniting action-driven collaborators globally to elevate human dignity.
A catalytic ally to PBL’s mission, his advocacy for awakening and developing men is matched by his family’s commitment to African communities. He resides in Agoura Hills, CA, with wife Yolanda and three children.
Alan Baldwin, PhD
Educational Technology Architect & Partnership Strategist
Alan Baldwin, PhD (Think Tank) – Leads a nonprofit organization and consulting firm advancing higher education and developmental technology across Sub-Saharan Africa.
Advises PBL’s Chairman on forging U.S. university-business alliances to scale sustainable African development through innovation and cross-sector resource integration.