Our Mission
Our mission is to spiritually awaken and transform a man for Good:
- Discover his identity and purpose
- Step into his responsibility as a husband, father, provider, and protector
- Bond with and mentor other men to do the same
Who Are We?
Principle Based Leadership (PBL) is a registered Kenyan NGO training and holistic change agency that began as an idea founded upon creating a values-based culture that embraces, expands, and multiplies goodness, integrity, courage, and sacrificial love for others. Values-Driven Transformation for Generational Impact lies at the heart of our mission, Breaking Cycles, and Building Legacies: Principle-Based Leadership is in Action to foster Stronger Men, Thriving Families, and Better Nations.
Created by author Art Hobba, pastor, businessman, and founder of US-based Core 300 International, his 3-semester curricula endows inspiration, knowledge, and understanding into the hearts of men to become the man God has made them to become. Transforming Men, and Renewing Communities Through Timeless Principles, this program empowers men to shed 1,000 years of destructive and misogynistic tribal mandates. Graduates step into freedom as loving husbands, fathers, and hard-working providers—Unshackling Potential, Unleashing Community Impact through Values That Free Men, and Strengthen Communities.
Our Mission
Our Vision
We use our unique “Boot Camp” approach and values-based training to:
- Restore safety and love in the home
- Release holistic and economic prosperity to every family member
- Create a loving community of men with the same purpose
- Positively influence neighbors and community - and ultimately transform their identity
Why Men?
The fatherlessness crisis in Kenya has created a generational wound that perpetuates poverty, violence, and family breakdown. By strategically investing in men, we address the root cause rather than merely treating symptoms.
Our focus on men is NOT exclusionary but complementary—recognizing that when fathers heal, entire families transform. The tribal codes that have separated men from meaningful engagement with their children can only be broken when men themselves experience healing from their own father wounds.
The data is clear: communities flourish when men step into their roles as providers, protectors, and spiritual leaders. Each $10 invested in training a man impacts an average family of seven, creating exponential return as these men mentor others.
Unlike many development approaches that sideline men, our Trilogy program confronts the cultural and spiritual barriers that keep men trapped in cycles of shame, addiction, and abandonment. By helping men discover their God-given identity and purpose, we're seeing transformed marriages, reduced violence, increased economic stability, and children who grow up knowing their father's love.
This isn't simply program implementation—it's spiritual restoration that awakens men to their highest calling as image-bearers of the Father to the fatherless.
Evidence-Based Results
Our philosophy—Empowering Men to Lead with Integrity, Transforming Communities—is not just a vision. It’s measurable through:
579+ Confidential Wives’ Surveys
Over 579 Confidential Wives’ Surveys conducted randomly with wives whose husbands completed:
- One course (the Warrior)
- Two courses (Warrior and Priest
88%-99% of men transformation
88%-99%
Ongoing data confirms: 88%-99% of men experienced inner transformation, with improvements deepening after all three courses.
Our Team
Art Hobba
Founder, and Chairman of PBL NGO
As Men’s Development Pioneer, Art merges 50 years of cross-sector leadership—from founding Transcende (2001), a corporate culture consultancy for Fortune 500 firms, to 14 years as a church planter—to architect holistic male empowerment frameworks.
Since 2013, he’s spearheaded PBL’s Kenya-focused initiatives, applying ministry, corporate, and NGO expertise to foster leadership, accountability, and generational impact.
A father of five and grandfather, his legacy blends family stewardship with global mentorship.
Deogracious Juma "DJ"
Director and Treasurer
Organizational Leadership Expert, Deogracious “DG” combines 20 years as Senior Procurement Manager for Kenya’s largest grocery chain with CPA-certified financial acumen to drive institutional transformation.
A certified systems architect, he engineered PBL’s 2024 transition from association to NGO, embedding fiscal rigor, procurement efficiency, and scalable governance frameworks into its DNA.
Rev. Wycliffe Mudavadi
President and Executive Director
As Men’s Leadership Expert, Wycliffe leverages 15 years as a Kenyan government architect and private designer to engineer organizational transformation.
A strategic architect of leadership systems, he catalyzed PBL’s 2024 evolution from association to NGO, blending structural precision with visionary governance.
Married to Juliet—who mentors leaders’ wives—they model holistic leadership, raising eight children in a home grounded in discipline and mentorship.
Rev. Alex Achuti
Director of Communications, and Co-Founder
As the Male Empowerment Strategist, Rev. Alex, a pastor, entrepreneur, and certified counselor specializes in rebuilding lives—particularly ex-convicts—through mentorship, business coaching, and trauma-informed leadership.
A pioneer of grassroots transformation, he co-launched PBL’s first 100 Warrior Conferences across rural West Kenya/East Uganda, equipping pastors and leaders with actionable strategies for accountability and growth.
Residing in Bungoma with wife Joy and family, his legacy intertwines dynamic teaching, community trust-building, and intergenerational impact.
Rev. Jacob Sudi
Director - Western Region
Grassroots Leadership Architect, Rev. Jacob Sudi (Western Regional Director) specializes in identifying and cultivating male coordinators, strategically building PBL’s leadership pipelines across Mount Elgon.
He oversees three 10-man Cluster Groups, implementing systems-driven mentorship and accountability frameworks.
With wife Grace, he models community-driven impact through their growing local church, blending pastoral stewardship with grassroots organizational development.
“Before the Warrior course, most families were near starving… Now, 5 years later, we harvest 15 bags of maize from a farm that once gave 2. These men taught us Courage. Character. Community Transformation—and brought financial blessings too.”
“This new teaching has brought my family and church into a spiritual transformation. It has even pierced the veil into our physical and mental lives by multiplying our harvests many times over!”