Creating a new man - from cultural misogyny to caring dads and husbands
Discover the transformation that begins within. Founded on a biblical values-based culture that champions courage, goodness, and sacrificial love, our programs are built upon the powerful "Gideon" curriculum, birthed from crisis and proven to restore health and hope. This isn't just theory; it's a proven, inside-out development process that equips men to shed toxic value systems and embrace a new, godly identity as loving providers and protectors. With over 40,000 graduates and validated by seven years of data from their wives, we see the proof: men are fundamentally reborn, their families are led into prosperous futures, and entire communities are renewed. We weaponize men with goodness, empowering them to unlock their God-given potential and unleash a profound, lasting impact that starts at home and ripples outward.
"And He will turn the hearts of the fathers to the children, and the hearts of the children to their fathers."
Our Mission
Our mission is to spiritually awaken and transform a man for Good so he can discover his identity and purpose, step into his responsibility as a husband, father, provider, and protector, and bond with and mentor other men to do the same.
Our Vision
We use our unique “Boot Camp” approach and values-based training to:
- Instill healthy values and morals into existing and future generations
- Restore safety and love in the home
- Elevate the quality and depth of education in each family
- Bring entrepreneurial prosperity to the family and community
- Teach singles and couples in positive parenting and marital harmony
- Holistically enrich the quality of nourishment, disease prevention, and hygiene
What we do
Men's Development
We focus on erasing primeval toxic values and installing principle-based values—like familial lovingkindness, resilience, moral courage, and the positive purpose of hard work—to transform men from the inside out.
See how we use our FFL and SIMBA programs to improve lives
Wealth Creation
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Behold the power of transformation
Analyzing the numbers behind our success: an in-depth look at the key metrics driving our achievements.
94%
Positive Transformation
Our proven programs have achieved an exceptional 94% rate of positive transformation among participating families.
1,250
Empowered Wives
Central to this success are the 1250 wives we've empowered through targeted training, resources, and support.
3X multiplier to an astounding 15X
This empowerment has directly fueled an agricultural miracle: farm yields have surged dramatically, escalating from an initial 3X multiplier to an astounding 15X increase over a mere 5-year period. Discover the undeniable evidence and data powering this remarkable revolution.
How we achieve those numbers
Our discipleship process
Modeled after Christ’s method with the Twelve:
1
I do, you watch
Demonstrate leadership in action
2
I do, you help
Collaborate in a shared purpose
3
You do, I help
Empower ownership with guidance
4
You do, I watch
Release confident, autonomous leaders
Meet our team
Brian Otieno
Director: Marketing and Communications