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Deogracious Juma (DG) - Professional Profile

Deogracious Juma (DG)

Chief Finance & Operations Officer | Certified Public Accountant | Men's Transformation Champion

Executive Summary

Distinguished financial strategist and transformational leader with 20+ years of progressive leadership in finance, operations, and human development. Currently serves as Chief Finance and Operations Officer at Principle Based Leadership (PBL), combining meticulous financial stewardship with passionate advocacy for male empowerment and societal transformation.

20+ Years Corporate Experience
CPA Kenya (1996)
100+ Men Transformed
Multi Award Winner

Professional Background

Present

Chief Finance & Operations Officer - Principle Based Leadership (PBL)

Strategic financial leadership ensuring organizational compliance while supporting male transformation mission. Key achievements include improved financial stability, program expansion, and sustainable operational models.

2000-2020

Senior Finance Leader - Khetia Drapers Supermarket Chain

20-year tenure with Kenya's fastest-growing retail enterprise. Led multi-location financial operations, team development, and strategic expansion initiatives contributing to consistent revenue growth.

1996

Certified Public Accountant - Kenya College of Accountancy

Specialized in advanced financial management, auditing, and corporate governance with distinguished academic performance.

1994

KATC Certification - Kitale National Polytechnic

Technical foundation in business operations and management systems.

Core Competencies

Financial Leadership

  • Strategic Financial Planning
  • Budget Development & Forecasting
  • Risk Management & Compliance
  • Investment Analysis
  • Audit Management

Operations Excellence

  • Systems Integration
  • Process Optimization
  • Quality Control
  • Performance Management
  • Team Leadership

Adult Education

  • Program Design & Development
  • Facilitation & Training
  • Mentorship & Coaching
  • Assessment & Evaluation
  • Curriculum Development

Leadership Development

  • Transformational Leadership
  • Male Engagement Strategies
  • Spiritual Formation
  • Community Development
  • Cross-Cultural Communication

Men's Transformation Champion

Mission: Transforming Men to Transform Society

Specialized programs targeting young adults (18-35) and mature men (35+) through holistic development addressing spiritual, emotional, financial, and social dimensions of masculine development.

Key Focus Areas

Young Adult Men (18-35)

  • Career Development: Professional growth, financial planning, career advancement mentorship
  • Relationship Skills: Healthy communication, marriage preparation, fatherhood guidance
  • Leadership Training: Early leadership development for community and professional roles
  • Spiritual Formation: Foundation building for lifelong spiritual growth

Mature Men (35+)

  • Personal Reinvention: Midlife purpose discovery and direction setting
  • Legacy Building: Mentorship, community service, family leadership focus
  • Spiritual Renewal: Deep spiritual development for mature masculinity
  • Wisdom Sharing: Platforms for knowledge transfer to younger generations

Church Ministry Leadership

Successfully revitalized Men's Fellowship Department through strategic restructuring, innovative programming, and inclusive leadership. Achieved significant membership growth while establishing sustainable leadership pipelines and community outreach initiatives.

Key Achievements

  • Department restructuring with strategic planning implementation
  • Significant membership growth through innovative programming
  • Leadership development and succession planning
  • Community outreach expansion beyond church walls
  • Family integration programming strengthening spiritual leadership roles

Academic Pursuit & Development

Currently Pursuing: Bachelor's Degree in Andragogy and Instructional Design - University of Nairobi

Specialization Areas

  • Adult Learning Theory: Self-directed learning, experience integration, problem-centered approaches
  • Instructional Design: Systematic curriculum development, needs assessment, evaluation methods
  • Program Development: Research-based program design and implementation
  • Educational Leadership: Adult education administration and organizational learning

Sustainable Agriculture Leadership

Partnership with wife Elizabeth in promoting "Farms for Life" - a 20th-century organic farming model enabling family self-sufficiency through natural farming practices.

Farms for Life Initiative

Comprehensive family empowerment through sustainable agriculture, focusing on food security, economic stability, health benefits, and environmental stewardship.

Program Components

  • Training Programs: Comprehensive organic farming techniques and principles
  • Resource Provision: Seeds, tools, and implementation resources
  • Ongoing Support: Continuous mentorship and problem-solving assistance
  • Network Building: Community support networks among participating families
  • Demonstration Sites: Model farms showcasing successful implementation

Leadership Philosophy

"To empty himself into others, creating transformational change that strengthens individuals, families, and communities, ultimately contributing to a more just and prosperous society."

Core Values

Servant Leadership

Service before self, empowerment focus, humility in leadership, long-term impact orientation.

Integrity & Excellence

Unwavering ethical standards, quality focus, continuous improvement, accountability.

Holistic Development

Spiritual, emotional, intellectual, physical, and social transformation integration.

Community Impact

Individual transformation leading to family and community transformation.

Professional Memberships & Recognition

Professional Associations

  • Institute of Certified Public Accountants of Kenya (ICPAK) - Active Member
  • Kenya Institute of Management (KIM) - Professional Development
  • International Association of Adult and Continuing Education

Awards & Recognition

  • Outstanding Financial Management Excellence
  • Leadership Excellence Awards
  • Community Service Recognition
  • Mentorship Excellence Awards
  • Church Leadership Recognition
  • Innovation in Adult Education

Professional Services

Speaking Engagements

Keynote addresses, workshops, conferences on financial leadership, male development, organizational transformation

Consulting Services

Organizational development, financial management, program design, leadership development

Mentorship & Coaching

Individual and group mentorship for emerging leaders, professionals in transition, organizational culture change

Vision & Impact

DG's unique combination of financial expertise, spiritual grounding, and commitment to service positions him as a distinctive leader creating lasting positive impact across multiple spheres. His work demonstrates that transformed individuals create transformed families, ultimately contributing to transformed communities and society.

Legacy Statement

"A transformed man can lead to a transformed family, and ultimately, a transformed society. Through financial stewardship, spiritual development, and holistic empowerment, we create ripple effects that extend far beyond individual lives."